Sources: Dell, HP, and other US tech firms have asked their Taiwanese suppliers to boost production of AI-related hardware in Mexico to reduce reliance on China 台北收購筆電

台北收購筆電
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台北收購筆電(圖/PChome 24 購物提供)

電商 PChome 24h 購物今日公布「2023上半年消費電子熱銷商品及消費趨勢觀察」,分析 2023 上半年台灣民眾購買 3C 產品的五大消費指標,解封後的旅遊熱潮讓移動式冷氣、製冰機、藍牙喇叭成為新興黑馬,家電則有精緻化、小宅化的趨勢。

PChome 指出,上半年電競筆電成長 2 成 ,最受歡迎的規格包括 16 吋螢幕、RTX3060 以上顯卡,還有 144Hz 更新率,整體趨勢是「大螢幕、高效能」。電競螢幕則以 27 吋再加上 2K 的畫質為主,較去年同期成長近 1 成。此外,無線電競滑鼠銷量也成長約 1 成、固態硬碟則為近2成,又尤其是 2TB 以上大容量需求暴增 4 倍。

手機市場方面,Android 旗艦最熱銷的是三星 Galaxy S23 Ultra,PChome 24h 購物觀察,二月開賣後仍拉抬一波買氣,熱銷達到上千支。至於蘋果最熱銷的產品則分別為 iPhone 14 Pro(256G)、AirPods Pro2、 iPhone 14(128G)、Apple Watch S8、iPad Air5 64G wifi,「高階機型及大容量」是目前果粉的購買方向。

解封後旅遊潮來臨,又尤其是露營最夯!PChome 發現,民眾開始大量購買移動式冷氣、製冰機、藍牙喇叭等產品,在露營炒熱氣氛必備的攜帶型藍牙喇叭,就比去年同期大增近 4 成,民眾考慮重點為品牌、外觀與防水續航等因素。至於移動式冷氣買氣則增加近 1 成,且不只是戶外咖會購買,也有不少單身、外宿族選購來應戰夏天,最熱銷的是 3 坪以下的小坪數規格。

受惠於政府普發六千、節能補貼等相關政策,帶動上半年度的家電市場銷售。PChome 24h 購物點出,小宅商機受到矚目,現代消費者更注重居家環境的舒適度、整潔性及空間美學,帶動「精緻家電」。例如 Dyson 吸塵器以及掃地機器人買氣增加近 1 成、1-1.5 萬元間的「小宅冰箱」有 2 成。

今年由於梅雨季降雨偏少,因此消費者有提早購買的「涼夏家電」的趨勢,PChome 24h 購物分析,5-6 月冷氣業績成長近 2 成、電風扇增加近 1 成。此外,因為全球暖化嚴重、夏季延長,預計下半年節能家電詢問度將提高,除濕機則會因進入颱風季以及台灣濕冷的秋冬,而成為下一波熱門網購趨勢。

PChome 即日起推出「買3C,當然要上PChome」檔期活動,每日有不同品牌輪番上陣,包含 logitech、TOSHIBA、acer、RAZER、台北收購筆電hp…等等,讓你提早買齊開學需要的 3C 產品。同步三大優惠,包含消費滿 1 元登記抽 5,000 點 my card 點數卡,消費滿 888 元天天登記送蛋捲冰淇淋、滿 3,000元登記搶 150 點 my card 點數卡。

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